Commerce and Business students win international competition for best strategy


From left: Paul Brar, Ya Rong (Ellen) Zheng and Adiel Mira trusted information, not intuition, to beat their opponents.

By Tamara Letkeman, doug Editor

Beating out companies from around the world to put yours on top is no easy task – but that’s exactly what three Commerce and Business students did last month.

Ya Rong (Ellen) Zheng, Adiel Mira and Paul Brar – aka the G-Team from VanCity – are students in BUSN 2275, Business Strategy and Simulation. They beat 10 other teams in an intense two-week competition from institutions from around the world to win the Best-Strategy Invitational for May 2013 (the competition runs three times a year).

In this online simulation – where 10 years of real-world time is condensed into two weeks – teams run an athletic shoe company and must come up with a competitive strategy to make their organization no. 1.

The G-Team says their killer strategy included basing every decision on information rather than on intuition.

“Collecting, sorting and analyzing data was a very long and tedious process, but our teamwork, motivation and hard work enabled us to succeed,” says Ellen.

The competition was no cakewalk – after the fifth decision round the G-Team fell from first place to fourth, and they thought they’d never make it back on top. But they pulled together, trusted their numbers and never looked back.

“We were back in first place for the last four decision rounds and had 11 percent more points than our nearest competitor,” Paul says.

The BSI allows only students who have come at the top or close to the top of their class in the Business Strategy Game (BSG), an intense business simulation that forms an integral part of BUSN 2275, to compete against all other worldwide BSG winners for that semester.

“The whole BSG experience provided me with a sense of pride and accomplishment,” says Adiel. “Having to compete against universities from around the world offered me the learning experience of a lifetime. I’m more excited and confident than ever to make the transition into the real business world.”

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