Okanagan College professor’s research unlocks key to Okanagan’s future prosperity
College professor’s research unlocks key to Okanagan’s future prosperity
Extensive research conducted by the Okanagan Wine Festivals Society, the British Columbia Wine Institute and Okanagan College’s School of Business has uncovered what motivates wine visitors to come to this region and the secret to ensuring they return.
This is especially important given the Okanagan’s increasing profile on the global wine stage. A July poll of readers of the U.S.’s largest circulating newspaper, USA Today, found the Okanagan was the #2 wine destination in the world, second only to Alentejo, Portugal.